ADVERTISING COPYWRITING

Original advertising campaigns for all media (print, radio, TV) and for every occasion: start up, brand strengthening, agency anniversaries, announcement of an important congress / convention.

We interpret, through the written word, the client's strategies, wills and actions.

We elaborate the Concept creating the Headline, Bodycopy and Payoff, with the valid support of a Visual (image) to complete the visibility of the Claim.

To this, we add a dedicated service for brochures and leaflets, institutional or product monographs, to be disclosed as short menus or supplement to publication in journals.

The services include:

• Copy Strategy (communication strategy);
  
• writing of texts;
  
• Naming (creation of names for new products or services);
  
• drafting dialogues for commercials.
  

The tone, style and rhythm adapt to both the chosen medium and the characteristics of the end user, which changes considerably from one context to another: the promoter of an event has very different needs from an organizer or a supplier of spaces or services (category, the latter, which assembles very different professions, therefore demanding very different approaches to the respective targets).

In general, the focus is on synthesis - a trend strongly encouraged by the importance of the Internet, a medium that favors short texts, a certain fragmentation of the message and the use of English, usually more synthetic than the Italian one.